Hi, I’m Haley 👋🏻!
Ever since childhood I always strived to be the most creative individual I could become. To drawing characters I made up to creating Photoshop edits in college.
My past experience as a Website Designer/Developer only scratched the surface for my love of product design and user behavior. I wanted to utilize my skills and truly find a role designated for me, hence why I pursued going back to school to become a UX/UI Designer at @Springboard.
I'm a passionate individual who really cares about understanding my user and not just creating a picture perfect product. Learning the user and being empathetic is key to making a successful product so many companies fail to do.
When I’m not designing, I am advocating for the environment and trying new roller skate tricks. I also dabble in photography as well.
What I Do Best
❤️ Empathize
I empathize above all else to create a valuable product that is not only built correctly, but carefully thought about in every step of the way.
💡 Research
Researching is key to discovering the answers that will fundamentally make or break your product. I try to remember I am not my user and too look at it in the proper light.
🎯 UX Design
By having user interviews, user flows, red routes, MVP’s, empathy mapping, sketching, wireframing to prototyping, I am allowed to define the user flow properly on a digital format.
🎨 UI Design
By using my creative eye and insights, I can understand color theory and visual hierarchy that will accomplish my users needs while delivering a beautiful aesthetic that not only looks the part but functions too.
How I Solve Problems
🧪 Trying New Design Methods
It’s important to not reinvent the wheel as my mentor from school would say, but to try new approaches to things.
Like for example those new design trends that intimidate you.
Thinking outside the box has helped me really bring new life to products and continue to make the user happy.
📱 Re-Designing Existing Products
When I re-designed my clients site, I found out what worked for her company and what I could discard that didn’t benefit her conversion rate.
Practicing above all us is what makes you a better designer. What I’ve learned over the years of being a website designer/developer is to use CTA’s, have proper color theory and to utilize the sites white space for eye tracking.